How Big is the Market?

    Year
    2012
    Title
    How Big is the Market?
    Topic(s)
    valuation, market analysis
    Author(s)
    Ed Weatherby (?)
    Summary

    Takes students through process of how big market is, to help consider product positioning

    • ice cream example: how many people buy ice cream, how many buy at grocery store vs in cone from ice cream store, how often do people buy
    • how many people would fly from Portland to Cincinnati direct?

    Created
    Fri May 18, 2012 11:43:19 EDT
    LastModif
    Fri May 18, 2012 11:43:19 EDT

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